December 13, 2018

Every conversation I have with clients, friends, associates, and family members goes like this.

Question: “What do you think about the market right now?”

Answer: “Can you be more specific?”

Question: “Sure. Do you think the market going to crash?”

Answer: “Yes.”

Question: “When?”

Answer: “I’m not sure.”

Question: “What do you mean you’re not sure, aren’t you a market expert?”

Answer: “That depends on what you think a market expert is.”

Question: “A market expert is someone who knows when the market is going to crash.”

Answer: “Then I’m not a market expert.”

Question: “But you’ve spent your entire career in the investment business. How do you not know when the market is going to crash?”

Answer: “The value I give to my clients is not a prediction of when the market will crash.”

Question: “Then what is it exactly that you do for your clients?”

Answer: “I monitor the condition of the economy and the stock market, and report on that.”

Question: “How does that help me?”

Answer: “If you’re paying attention you will reduce your risk exposure when conditions are deteriorating and increase your risk exposure when conditions are improving.”

Question: “Is it really that simple?”

Answer: “Yes it is.”

Question: “But I read that it’s impossible to time the market and the best way to invest is to buy and hold, regardless of what the market does.”

Answer: “If that approach works for you, that’s great. But my clients would rather have a contingency plan in place for dealing with bear markets.”

Question: “Isn’t that the same thing as market timing?

Answer: “No. Market timing is switching from 100% invested to 0% invested, based on some kind of signal or trigger point.”

Question: “O.K. I get it. Your strategy is incremental risk reduction based on current market and economic conditions.”

Answer: “Precisely.”

About the author 

Erik Conley

Former head of equity trading, Northern Trust Bank, Chicago. Teacher, trainer, mentor, market historian, and perpetual student of all things related to the stock market and excellence in investing.

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